First up—money. If you’re out of compliance, the financial penalties can be brutal. Regulatory agencies, like the Federal Trade Commission (FTC), don’t mess around when it comes to enforcing data privacy laws. A violation of car dealership privacy laws could set you back with fines that reach six, maybe even seven figures.
Depending on where your dealership operates, states have their own rules that you’ve got to follow. Failing to comply with those? That means more fines. Staying on top of these different automotive compliance rules is key to keeping your business out of financial hot water.
And let’s not forget—if your dealership experiences a data breach because you didn’t have proper security, you could also face claims from your customers. That’s money out of your pocket, not to mention the potential loss of future business. Fines and payouts add up fast, and before you know it, non-compliance can drain your profits.